KadS 2013 [Kunst aan de Schinkel]
This autumn Soledad Senlle Art Foundation presents the second edition of the art manifestation KadS [ART AT THE SCHINKEL] in Amsterdam South. Initiator Marisol Ferradás, working in close collaboration with the curator Christine van den Bergh, has selected nine national and international contemporary artists. The artists, stemming from various disciplines, will intervene in the Schinkel neighbourhood and create new work for the public space. The artistic interventions refer to current social developments such as the commercialisation of public space. They offer the public a different view of daily reality with the central question being 'How public is public space, and what is the role art fulfils in public space and in our society?'
Unlike the first edition of KadS, where the beauty and history of this relatively unknown Amsterdam neighbourhood were given centre stage, the emphasis this year lies on the Schinkel neighbourhood's commercial and chaotic centre: the Zeilstraat and the Hoofddorpplein. Public interaction is a key part of the manifestation; for instance, it is possible to enter installations and visitors are asked to contribute to various artworks.
For the project 'Municipality of Silence', Sarah van Sonsbeeck is installing a council bench covered with 22-karat gold leaf in the Zeilstraat. The golden bench will be placed in front of a shop that buys gold. Passers-by will be invited to carve (a message) into the bench and in doing so may take a bit of gold home with them. The Japanese artist Sachi Miyachi is building a piece for KadS called ‘The Hut – A quiet wedge’. It is a soundproof 'quiet house' situated in the middle of the busy roundabout on the Hoofddorpplein. The hut serves as a shelter for visitors allowing them to retreat from the city, the commotion and the crowd.
The problem of unoccupied premises is one that is topical across the world as well as in the Schinkel neighbourhood. The South African artist Greg Streak responds to this with his sculpture ‘To Rent: Remains of the Cash Cow’. Streak will place a large cow's head covered with 5-euro notes in a vacant retail unit. The cash cow is a metaphor for the dairy cow. The work depicts that the endless flow of money, the cash cow, no longer exists. What remains, is the head of a cow, now available to rent.
Participating in KadS 2013 are: Jacqueline Dauriac (FR), Emilie Faïf (FR), Yasmijn Karhof (NL), Sachi Miyachi (JP), Marike Schuurman (NL), Sarah van Sonsbeeck (NL), Greg Streak (ZA) and the duo Thijs de Zeeuw and Pieter Alexander Lefebvre (NL). Soledad Senlle Art Foundation will function as the central point for the manifestation. Guided tours, lectures and educational programmes will also be organised here.
Marisol Ferradás, director of the fashion agency Soledad Senlle, has been an entrepreneur in the Schinkel neighbourhood for over 10 years. With Soledad Senlle Art Foundation, Ferradás wants to spur the creative use of public space. She also strives to make contemporary art accessible to a wide and diverse audience.
Christine van den Bergh is an independent curator and co-responsible for the development of KadS. She creates exhibitions and organises lectures and activities in close collaboration with institutions, galleries and artists.